Employee newsletters are crucial to building a consistent and trusted voice within your organization. (Don’t forget to use a power word in the headline to get people to engage!) Your first step when thinking about an internal newsletter is who exactly will get the newsletter. It makes your content more interesting, relatable, and digestible because it is in a style that naturally clicks for our brains. But there are a number of things that communicators need to have in place to ensure they have the highest impact. When I worked for Walgreens, they had a weekly newsletter out every week. One-on-one meetings are a valuable tactic practiced by successful leaders. Once you, the business owner, really believes in the benefits of such a newsletter, delegating someone to write the newsletter is easy. Employees appreciate good communication coming from management. One of the most powerful is the email newsletter. Learn how to be successful below. Depending on your business, you may have drastically different departments. The principal and three other employees at a popular southeast San Diego charter school are likely to stay now that the San Diego Unified School … To structure your long-format newsletter, make sure to work with different headlines, visuals and separators. Features multimedia such as video – Along with written articles, you can also offer an array of content, such as images, podcasts, infographics and videos – bringing your employee newsletters to a whole new level of engaging. What are the different types of employee recognition? If written correctly, it improves company culture and keeps employees up to date, which should in turn help the business as a whole cut down on turnover rate and foster new and creative ideas—and this does correlate to something monetary. (If you don’t feel comfortable interviewing your CEO and writing an article, CompanyNewsletters.com has highly experienced business journalists who can conduct the interview and write the article.) Improved Physical Fitness Did you know that American studies have shown that e-mail distribution gives 40 times return on each dollar invested? Many work wellness programs feature competitions between employees. Proves Internal Communication’s business value – Benchmark and use your results to transform internal communications from shooting in the dark to an effective management tool. Whether it's important updates to work processes or changes to the law that pertain to the business, the newsletter gives employees a chance to keep up with the latest news and developments. Benefits Newsletters Search Benefits News. Employee newsletters should be straight forward right? Employees want them – Internal communications are extremely important to employees. Connection is key to being competitive. If you throw in Board members, they may be more interested in the financials of the company. The Benefits of Creating Newsletters for Internal Purposes (and How to Make It Happen). Weekly digest newsletters are a good way to share article roundups or to highlight ones that might have gotten lost. She uses her knowledge and skills to help companies and customers deliver measurable success through smarter, more effective and interactive communications across all channels. Declutters the inbox  – Instead of relying on a glut of single message emails-to-all, employee newsletters push out aggregated essential information. In other words, it’s a win-win for everyone. This not only reduces emails – it boosts the relevance of what does appear in the inbox. Click on the different category headings to find out more and change our default settings. Newsletters are actually one of the most profitable marketing channels. This information might be about your preferences or your device and is mostly used to make the site work as you expect it to. Not only is this a great way to keep employees, Board members, and other staff informed, but this newfound knowledge from them could actually bleed into your overall business goals outside the office as well. You can set your browser to block these cookies, but some parts of the site will not work. All companies hit rough patches from time to time, and employees pick up on it when it happens. Ensures important messages are read – Through the insight and measurement that the email channel can provide, your team can monitor email performance and track how your audience responds to your newsletter. The upstairs staff may be most interested in the person who had the most sales that month, while the downstairs staff would probably be more interested in the company’s plans to expand the warehouse. No problem. This, however, all comes back to valuing the internal newsletter entirely. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete. Improving relationships between management and staff is important. This, however, all comes back to valuing the internal newsletter entirely. 4 – You get to showcase your expertise through your newsletter. Nayya claims to use over 3 billion consumer data points, a network of medical carrier integrations, and 120 million lines of claims data to identify the right benefits for employees. ©2021 Salesforce.com, inc. All rights reserved. These cookies are necessary for our website to function. But we all know that’s not usually how it works. This can include their unique contribution, expertise, character, efforts and dedication to their work or to achieving business results. What if there is … It produces a healthy work environment. And, even better, people who make purchases marketed through emails spend 138% more than people who do not receive emails. Click “Accept all cookies” to agree to the use of cookies for these purposes, or "Cookies settings" to change your preference or to read more. Set some goals and try to engage in your work’s healthy atmosphere while you reap the benefits of accomplishing a healthy task. According to Evok Advertising, email newsletters require approximately one-third the cost of producing a traditional printed newsletter, allowing your small business to leverage the savings for other marketing or operational expenses. Chat with our sales experts or call us at 1-800-667-6389. benefits of creating newsletters for internal staff, 4 Ways to Get More Out of Your B2B Marketing Automation, Elevate Your B2B Marketing: A Guide to Account-Based Marketing, 7 B2B Marketing Strategies You Need to Know, Marketing Automation for Financial Services, Marketing Automation for Healthcare & Life Sciences. However, more and more companies are starting to realize the benefits of creating newsletters for internal staff. Personal recognition or the acknowledgement of individual expertise, unique talents and qualitie… Targeting cookies are used to deliver ads more relevant to you and your interests. Denise has created and deployed a wide variety of strategies at large organizations, start-ups – and in her own business. For more, please see our privacy statement. Although not a newsletter per-se, a social media post can go a long way. Employees can’t work together to help achieve a goal if they don’t know what the goal is… Email employee newsletters remain a cornerstone of an internal communication strategy. Events are one of the most common employee newsletters that are sent out. If written correctly, it improves company culture and keeps employees up to date, which should in turn help the business as a whole cut down on turnover rate and foster new and creative … We recommend putting out a newsletter at least bi-weekly in order to keep the momentum going. 7 Email Newsletter Benefits That You May Have Overlooked. The 2016 Aflac Workforce Report found that 60% of employees would take a job with lower pay but better benefits, while 16% said they had left a job or … 2. Check out more ideas here. See what ideas they think stick, see which stories get the most clicks, and offer incentives that they will care about. To survive, organizations had to adapt at a pace few had experienced before. There’s plenty of data to back up the benefits of email marketing campaigns. Find content about the company, paste it in, find some images and bam, call it a newsletter. One of many positive benefits gained from well-established organizational communication is improved relationships. 4. It’s what’s best for the relationship. Why have they survived through the digital age? They even give employees a handbook. Step #4: How Will You Get Your Employees Involved? 1. Employee recognition is when you acknowledge any positive contributions an employee makes to their team or the business as a whole. Many workers revel in the thought of telecommuting, or working from home: no commute, savings on gas money, and, of course, no one looking over your shoulder.But the benefits of working from home are not just for employees, businesses also benefit from at-home workers. The Benefits to Businesses & Employees of Working at Home by www.SixWise.com. They can be one of the most effective communication tools available to engage employees. It is sometimes hard for business owners to take the leap into an internal newsletter because it doesn’t directly correlate to anything monetary. Perhaps they have ideas for collaboration that they would not have realized before. These newsletters are to educate and entertain your employees and can be read whenever (like on a Friday late afternoon). That may be extreme, but employee newsletters do have a way of finding their way into customers’ inboxes once in a while. Employee focused newsletters can bring a softer touch as they are aimed at appealing mainly to the emotional side of the employees. A great email newsletter benefit is that since it is periodical, it helps smooth the overall marketing endeavors of your business. Over 500 communicators participated in our Emerging Trends & the Use of Technology survey. Such newsletters can even be used to measure employee engagement so you can pinpoint areas of improvement for your business. Having a board member volunteer to write this newsletter would work best, which brings us to the next point. Newsletters; Webcasts; ... New tools and resources are available to streamline open enrollment and deliver the best benefits to employees. Let us know in the comment section below! You will see these changes reflected on your Leave and Earnings Statement (LES) for the pay date of January 22, 2021. What are the benefits of newsletters? Social media is another great way to market to your employees. In the example above, while the warehouse staff may not fully understand what goes into having the most sales for the month, it is good for both departments to be aware of what is going on in the company as a whole. Are necessary for our website to function cover or obscure the truth images and bam, call it a per-se! 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