Nearly fifty percent of CircleUp’s investments, both credit and equity, are in female founded businesses. The computer is able to process data at a far faster rate than the human would ever be able to and make quantitatively informed suggestions, but the human is able to ultimately validate the computer’s suggestions against their own experience and moves suggested by other chess programs. This problem is particularly acute in the world of consumer and retail. San Francisco-based CircleUp got started as a crowdfunding platform connecting food and beverage start-ups with accredited angel investors. Partake attracts $4.8m investment and announces plans to enter 2,700+ stores in Q1 2021. CircleUp Growth Partners is an early-stage consumer fund with a scalable, data-driven approach to investing in visionary entrepreneurs and products. It was built internally by dozens of engineers and data scientists over several years, and it continues to grow every day. Investment decisions are often based on feeling and “gut” rather than data and facts. While other VC and PE firms rely on human analysts and associates to do their legwork, CUGP uses Helio to help power every stage of the investment process, from sourcing more efficiently, to helping to evaluate opportunities more effectively, to providing valuable post-close insights to entrepreneurs. Sign up for free newsletters and get more CNBC delivered to your inbox. CircleUp Growth Partners was launched in 2017 as a $125 million fund designed to invest in startup consumer product companies. 08-Jan-2021 By Mary Ellen Shoup in developing innovative and authentic products that consumers crave. CircleUp is the investment platform providing capital and resources to innovative, early-stage consumer brands . The fund was backed by Temasek Holdings, former BlackRock executive Ken Kroner, co-founder of Bumble and Bumble hair care Tevya Finger, former Annie's Homegrown CEO John Foraker, founder of Plum Organics Gigi Lee Chang and Euclidean Capital. The Registered Agent on file for this company is Ryan Caldbeck and is located at … Partake Brewing, the leading craft non-alcoholic beer brand in North America, announced today it has raised $4 million in its first institutional funding round led by San Francisco based CircleUp Growth Partners, CircleUp’s equity fund that takes a data-driven approach to investing in visionary entrepreneurs and products. AOS is a complete line of daily essential body and skincare products powered by … Search Crunchbase. We think this trend is only growing, and our mission at CircleUp is to get more of these companies the capital and resources they need to thrive. Published on August 2, 2019 By FinSMEs. All Rights Reserved. Despite these advances, research has found that the best chess player is not a computer operating by itself, but rather a computer paired with an experienced human chess player. Search Crunchbase. Access a unique secondary deal flow. Historically, she may have just accepted that her business would only ever grow so much, but we’re building a different way forward. It’s time for change Technology has transformed nearly every type of enterprise in recent years — but private market investing has been a notable exception. Circleup Growth Partners. We are happy to announce Partake just closed a $4.8 million series A funding round led by investors including @rihanna, @Bwagz, Black Star Fund @CircleUp, and Marcy Venture Partners.” The Registered Agent on file for this company is Ryan Caldbeck and is located at … While there are network effects to Helio itself (it gets stronger as it gathers more data), there are also network effects to the CircleUp business model. CircleUp, which has been a marketplace for consumer and retail investing, is announcing that it now has a $125 million growth fund to invest in companies directly. Circleup Growth Partners, LLC filed as a Foreign in the State of California on Monday, April 17, 2017 and is approximately three years old, according to public records filed with California Secretary of State.A corporate filing is called a foreign filing when an existing corporate entity files in a state other than the state they originally filed in. CircleUp launched CircleUp Growth Partners on Tuesday, a $125 million fund to back early-stage consumer companies. CircleUp harnesses the power of machine learning and predictive analytics to discover some of the…See this and similar jobs on LinkedIn. CircleUp Growth Partners. It’s time for change. Liquid I.V. The fund team can easily intro the company to our credit team, but beyond that, they can also take the feedback to our data science team to improve the way Helio identifies an entrepreneur’s financing needs. Pricing. Dive Brief: Partake Foods closed a $4.8 million Series A funding round with participation from CircleUp Growth Partners, Jay-Z's Marcy Venture Partners (MVP), Lotus … This approach also means that we identify promising investment opportunities much earlier than investors who rely on word of mouth, more common data sets and other human heuristics. CircleUp Growth Partners closed a $125 million fund to invest in consumer and retail products. NEW YORK — Allergen-friendly cookie maker Partake Foods, Inc. closed a $4.8 million Series A fundraising round led by investors including Lotus Bakeries’ FF2032 corporate venture fund, CircleUp Growth Partners, Kevin Johnson’s Black Capital, Black Star Fund, Seattle Seahawks’ Bobby Wagner, Chuck Muth, John Foraker and Robyn Rihanna Fenty. CUGP will allow us to move quickly and with conviction to provide a better and more meritocratic funding experience for entrepreneurs. Partner, CircleUp Growth Partners $150k – $150k. October 31, 2017. CircleUp Growth Partners closed a $125 million fund to invest in consumer and retail products. Typically, they'd have to travel to tradeshows and take meetings with brands in smaller cities around the country to figure out what's trending and likely to go mainstream. African-American woman owned vegan cookie company Partake has just announced the close of a Series A funding, securing over 4.8 million dollars in investment from celebrities like Jay-Z's Marcy Ventures Partners (MVP) and Rihanna. Initial investments included HUM Nutrition and 4505 Chicharrones. Among the new investors is Aditi Dash, a partner at CircleUp Growth Partners, a data-driven venture fund focused exclusively on the early-stage consumer. Co-Founder and CEO Matthias Metterich and his team have brought truly game changing personal care products to market and wrapped… And unlike other funds that tend to be insular and opaque, CUGP will drive openness and collaboration in consumer investing, welcoming co-investment opportunities that bring in industry strategics and firms with complementary expertise. In 1996, IBM supercomputer Deep Blue became the first computer system to, at a game of chess. A Division of NBCUniversal. Got a confidential news tip? It’s time for change In addition to investing in fledgling companies, CircleUp Growth Partners will provide the start-ups it backs with business intelligence reports from Helio, which they can use to win over new merchants, distributors or other important business partners. Closes $5M Series B … For example, Helio may identify a company as an investable opportunity for the fund, but on contacting the company, the fund may learn that the company is really looking for credit financing. Companies that have borrowed from CircleUp grow on average 200% year-to-year, CircleUp says. About CircleUp Growth Partners Focused on investing in visionary founders, CircleUp Growth Partners leverages CircleUp’s proprietary technology asset, Helio, to identify innovative brands with differentiated products and provides entrepreneurs with a unique set of resources and actionable, data-driven insights to propel their businesses forward. This Data Science & Machine Learning job in Technology is in San Francisco, CA 94102. Since that time, chess programs have advanced so quickly that today a chess. Today we are extremely proud to announce the creation of a new, first-of-its-kind venture capital fund: Technology has transformed nearly every type of enterprise in recent years — but private market investing has been a notable exception. Join to Connect CircleUp. CircleUp has raised a total of $147M across 2 funds, their latest being CircleUp Growth Partners. CircleUp Growth Partners is an early-stage consumer fund with a scalable, data-driven approach to investing in visionary entrepreneurs and products. Summary Financials People Technology Signals & News. Imagine the founder of one of those pet treat companies in Houston who makes a product that pets love. CircleUp has made 79 investments. Helio evaluates more than 1.2 million consumer and retail companies and uses a variety of criteria to predict their potential for success across an array of metrics, from brand, to product, to distribution, to team. It’s hard and expensive for investors to find emerging consumer and retail companies, so many don’t even bother looking. Your time is valuable — so we deliver the maximum amount of insight in the most concise format. Our team is able to marry the insights produced by Helio with their knowledge of the sector to build an investment approach that is constantly evolving and improving. The fund has already backed Hum Nutrition, which makes beauty supplements, and 4505 Meats, a producer of all-natural pork rinds (4505 Chicharrones). Blog. The company's filing status is listed as Active and its File Number is 201711410474. Save. CircleUp, which has been a marketplace for consumer and retail investing, is announcing that it now has a $125 million growth fund to invest in companies directly. Post-close “value-add” is typically a partner with years of experience as an investor (not operator) who spends 10% of their time attending board meetings that are split between 8-10 companies (read: hard to truly add value). The Registered Agent on file for this company is Ryan Caldbeck and is located at … Helio could flag the growth and brand interactions of a company like this and identify it as an opportunity for CUGP to pursue. For example, if we want to look at every pet food company based in Texas with distribution in a certain set of retailers, we can. Apply now. This means that countless promising consumer brands and entrepreneurs are overlooked, despite the fact that these companies have, on average, a higher return on investment than tech companies. Because it is always evolving , it doesn’t just answer our questions, it prods us to ask new kinds of questions. We believe that capital should be deployed based on merit- not personal networks or where a company happens to be headquartered. Data is a real-time snapshot *Data is delayed at least 15 minutes. CircleUp Growth Partners is proud to welcome Art of Sport (AOS) as our 22nd portfolio company. Connect to CRM . This Tuesday, we announced our $125 million venture fund, CircleUp Growth Partners. More than 50% of Partake Foods’ total $7.5 million in funding has come from Black investors such as Jay-Z’s VC fund, Marcy Venture Partners, and Grammy Award-winning singer H.E.R. CUGP now operates alongside our marketplace-which connects companies with investors, and our credit arm-which extends working capital financing to companies, meaning that CircleUp is able to meet a wide variety of financing needs, and help entrepreneurs in the way that is best for them. Total Products Active 37. AOS is a complete line of daily essential body and skincare products powered by natural botanicals and clean ingredients. In 1996, IBM supercomputer Deep Blue became the first computer system to beat a grandmaster at a game of chess. Resources. All securities related activity referenced on this site as “marketplace” activities were conducted through Fundme Securities LLC, a wholly owned subsidiary of CircleUp Network, Inc. Fundme Securities LLC is a registered Broker/Dealer and member FINRA/SIPC. CircleUp Growth Partners. For example, one beverage may sell at health food stores, while another is featured at Starbucks and yet another sells through big-box retailers and groceries. Partner, CircleUp Growth Partners San Francisco CircleUp is a technology company that leverages Helio - a data aggregation and machine learning platform - to power private market investing in high growth consumer packaged goods brands. Important Disclosure: CircleUp.com is a website operated by CircleUp Network, Inc. By accessing this site and any pages thereof, you agree to be bound by its Terms of Use and Privacy Policy. Date . Muth, chief growth officer at Beyond Meat, and Aditi Dash, partner at CircleUp Growth Partners, will join Partake Foods’ board. Despite these advances. Log In. LinkedIn Partner, CircleUp Growth Partners in Moses Lake, WA Investors who want to invest in consumer and retail usually have to spend upwards of 75% of their time sourcing deals manually – this includes going to trade shows around the country to meet companies in-person. The company's filing status is listed as Active and its File Number is 201804300011. We’re able to capitalize on this in a powerful way. The company's filing status is listed as Active and its File Number is 201711410474. CIRCLEUP GROWTH PARTNERS, LLC. nutpods Receives Investment from VMG Partners. “Art of Sport has a first-to-market brand position and the type of business fundamentals that are pivotal to accelerated, healthy growth,” says Benjamin Lee, managing director at CircleUp Growth Partners, an early stage consumer fund that’s backed Hum Nutrition, Kosas, Winky Lux and Mented. What I’d do differently if I were the CEO of Kellogg’s, Announcing Our Investment in Partake Foods: Here’s Why We Invested in an Allergy Friendly Cookie Company. © 2021 CNBC LLC. Unlike tech companies, whose products can be found on a handful of app stores, consumer products are sold through fragmented grocery and retail networks. Highlights. Get this delivered to your inbox, and more info about our products and services. We’re able to capitalize on this in a powerful way. The consumer sector is an ideal entry point for this type of data-driven approach because it’s an industry that is rich in data with relatively uniform business models, which lends itself well to algorithmic analysis. This story isn’t just a hypothetical; some form of this narrative is how we’ve already discovered many of the greatest brands we’ve invested in. This also means that the some of the most innovative brands aren’t funded efficiently or effectively, and may not be able to grow quickly enough for their products to be available for consumers to buy and enjoy. on "That kind of travel is not worthwhile if you're going to write a $100,000 check as part of a $1 million to $5 million seed deal," Caldbeck said. Any fund vehicles or fund related activities referenced on this site are separately managed private venture capital funds managed by CircleUp Advisors, LLC, a wholly owned subsidiary of CircleUp Network, Inc. CircleUp Advisors, LLC advisory services are separate and distinct from the marketplace investment platform. USA. Organization. Beyond financing, we also help entrepreneurs build relationships with retailers and distributors who share a similar thesis to us, – they want the most innovative companies on their shelves -not just those brands that happen to be large enough to flag their attention at a. . , which lends itself well to algorithmic analysis. CircleUp Growth Partners is hiring a VP of Engineering & Data Science, with an estimated salary of $100,000 - $150,000. Pricing. Helio allows us to take a 50,000 foot view of the entire consumer sector at once. CUGP provides capital and support in a company’s most formative, early days, establishing meaningful relationships with the entrepreneurs who are building the future of the consumer goods industry. Temasek, Euclidean Capital and the co-founder of Bumble and bumble are among investors in … Circleup Growth Partners Partake attracts $4.8m investment and announces plans to enter 2,700+ stores in Q1 2021 08-Jan-2021 By Mary Ellen Shoup CircleUp Growth Partners is an early-stage consumer fund with a scalable, data-driven approach to investing in visionary entrepreneurs and products. Deals are sourced and analyzed using a time-consuming, manual processes riddled with human bias. We want to hear from you. Circleup Growth Partners, L.P. is a California Foreign Limited Partnership filed on March 7, 2017. An entrepreneur working with CircleUp finds these relationships to be particularly powerful. The consumer and retail field as a whole is increasingly being shaped by emerging innovative brands, which in recent years have outpaced industry incumbents in developing innovative and authentic products that consumers crave. This also means that the some of the most innovative brands aren’t funded efficiently or effectively, and may not be able to grow quickly enough for their products to be available for consumers to buy and enjoy. To identify the hottest consumer start-ups for potential deals, CircleUp will be using its proprietary machine learning software, called Helio. Copyright © 2020 CircleUp, All rights reserved. CircleUp co-founders Ryan Caldbeck and Rory Eakin. could beat most grandmasters. All our units are working towards building scalable capital allocations for businesses that provide strong returns to investors, resulting in more net capital to the ecosystem and more funding for entrepreneurs. Find high paying available jobs at CircleUp Growth Partners.For expert network information on CircleUp Growth Partners compensation and careers, use Ladders $100K + Club. CircleUp Growth Partners is an early-stage consumer fund with a scalable, data-driven approach to investing in visionary entrepreneurs and products. Products. Initial investments included HUM Nutrition and 4505 Chicharrones. While CircleUp uses its software to sift through data on myriad companies, all of the fund's investment decisions are ultimately made by its human managers. Connect to CRM . has found that the best chess player is not a computer operating by itself, but rather a computer paired with an experienced human chess player. We can analyze companies based on where they’re located, how consumers and industry experts talk about the brand, how unique their product is, how we think they will grow, where their products are sold, what their revenue is now and what we think their revenue will be, how their labeling looks, how their team is composed, and much much more. An entrepreneur working with CircleUp finds these relationships to be particularly powerful. Resources. CircleUp Growth Partners will push the sector to a quantitative, scalable business model by taking a technology-driven approach to investing. Signals - Leadership Hire. Since that time, chess programs have advanced so quickly that today a chess iPhone app could beat most grandmasters. The software sifts through data that the company continuously aggregates on more than 1.2 million consumer companies, things like yogurt and organic snack makers and skincare products. CircleUp is the investment platform providing capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets. Summary Financials People Technology Signals & News. CUGP relies on Helio, our machine learning platform that analyzes billions of data points in the U.S. consumer goods industry. Los Angeles-based clean color cosmetics brand Kosås has received a minority investment from institutional fund CircleUp Growth Partners.The capital will be used to enlarge distribution domestically and internationally to fuel the brand’s sales. The consumer and retail field as a whole is increasingly being shaped by emerging innovative brands, which in recent years have. Speaking about his … At CircleUp, we think there’s a better way. Among the new investors is Aditi Dash, a partner at CircleUp Growth Partners, a data-driven venture fund focused exclusively on the early-stage consumer. CircleUp Growth Partners is proud to welcome Art of Sport (AOS) as our 22nd portfolio company. As important as technology and data are, they’re often most powerful when paired with human expertise. Private equity firms won’t go near the company because it’s  too small, and the founder doesn’t live in San Francisco or New York, so venture capital funds hardly even know she exists. Post-close “value-add” is typically a partner with years of experience as an investor (not operator) who spends 10% of their time attending board meetings that are split between 8-10 companies (read: hard to truly add value). Subscribe to the UpRound and get notification on new posts! Similarly, as powerful as Helio is, its true power comes from the fact that it is paired with our all-star team of investors who have years of experience specifically devoted to helping consumer brands raise capital and grow. The consumer sector is an ideal entry point for this type of data-driven approach because it’s an industry that is, rich in data with relatively uniform business models. CircleUp Growth Partners is a closed private equity fund managed by CircleUp. CircleUp is comprised of internally-managed equity funds, a credit program, and an Insights & Connections team – all powered by Helio, CircleUp’s proprietary machine learning platform. Ryan Caldbeck than tech companies. Circleup Growth Partners Aiv 1, L.P. is a California Foreign Limited Partnership filed on January 11, 2018. Helio evaluates more than 1.2 million consumer and retail companies and uses a variety of criteria to predict their potential for success across an array of metrics, from brand, to product, to distribution, to team. CircleUp harnesses the power of machine learning and predictive analytics to discover some of the…See this and similar jobs on LinkedIn. About CircleUp Growth Partners. We think this trend is only growing, and our mission at CircleUp is to get more of these companies the capital and resources they need to thrive. Organization. She has strong sales growth, but currently only sells in stores in the Houston area so has revenue that is less than $5 million a year. In his post, our CEO Ryan wrote about why we raised this Fund and why it will be transformational for private investing in consumer and retail.However, an essential element of what will differentiate this fund lies in how we think about creating value for our portfolio. Dash will … Prior to CircleUp, Talwar was most recently a partner at Apis Partners, a growth equity investor in technology-focused financial services companies. More than 50% of Partake Foods’ total $7.5 million in funding has come from Black investors such as Jay-Z’s VC fund, Marcy Venture Partners, and Grammy Award-winning singer H.E.R. Advanced. This fund was announced on Oct 31, 2017 and raised a total of $125M. It was built internally by dozens of engineers and data scientists over several years, and it continues to grow every day. By Mary Ellen Shoup partner @ circleup Growth Partners closed a $ 125 fund. This problem is particularly acute in the consumer and retail companies, so don. 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